Communication Expertise

With powerful narratives and strategy, we help leaders rewrite how they show up — for their teams, clients, and communities.

Reel Volume team
Rachel — Founder
Founder & Chief Strategic Advisor

Rachel

As a leader, you are the ultimate decision maker and set the tone for everyone on your team. You work in high-pressure environments that need your resilient leadership to navigate change — especially in crisis.

I've worn many hats before my role as founder and chief strategic advisor at Reel Volume Promotions. As a journalist, my readers relied on me to present both sides of the story. As an advocate for large, mid-size and small nonprofit organizations, agency leaders counted on me to find viable options. As a show producer, my artists depended on me to create unforgettable events.

"It is the human voice that builds trusted relationships across cultures and socio-economic boundaries. Don't look at AI with fear, think of it as an opportunity."

— Rachel, Founder & Chief Strategic Advisor

Work With Rachel
Core Values

What We Stand For

We work with leaders and changemakers who are building mission-led human organizations through strategic communication, ethical leadership, cross-cultural understanding, and reputation-centered consulting that creates measurable and lasting impact.

Leadership is measured by trust. Our role is to promote organizations by strengthening the people who lead them.

Human-Centered Communication

Every organization performs better when people feel understood. More than the exchange of information — it is built on a foundation of trust, collaboration, innovation, and healthy workplace culture.

We Listen

We research and gather measurable data. Whether evaluating communication challenges, organizational culture, or public perception, we begin with evidence.

We Analyze

We analyze systems that affect the people in an organization before developing strategic options.

We Design

We design practical messaging, organized systems and measurable outcomes that create clarity rather than confusion.

We Respect

We respect diverse perspectives, cultural awareness and diplomacy on a global level.

We Plan

We plan for conflict, disruption, change and crisis. Resilience creates growth opportunities for stronger leadership.

We Simplify

Keep it simple. Expertise creates confidence, not ego.

Trusted Reputation

Our recommendations are guided by what serves our clients' long-term. Credible integrity is the asset, earned through transparency, reliability and consistent action.

Ethical Marketing

Respect for confidentiality, the client's right to determination and accurately represent products that deliver genuine value.

Honest Consulting

Adhere to clients' best interest in advisory roles. Direct, straightforward communication that gives clients actionable options.

Authentic Storytelling

Build connection through shared humanity that fosters trust and allows the client to see themselves in your narrative.

Reputation Before Publicity

Solid substance before any publicity campaign.

Responsible AI Use

Technology should enhance human connection — not replace it.

We believe communication is the infrastructure of every successful organization. When leaders communicate with clarity, empathy, and integrity, they build trust, resolve conflict, strengthen culture, and create reputations that endure.

Why Us

Why Reel Volume?

Most firms specialize in one discipline. Our multidisciplinary approach to Organizational Behavior, Strategic Communication with Mediation-Trained Facilitation and Leadership Development with Cross-Cultural Fluency are customized for you, so that systems work together to create sustainable organizational change.

Traditional Training
Reel Volume
One-size-fits-all
Customized strategy
One-day workshop
Long-term capability building
Theory focused
Practical implementation — experience based
Ends after training
Ongoing advisory support
Leadership only
Entire organization
Focus on skills
Focus on trust, communication & change
Human Stories

Real Challenges. Real Results.

Organizational success depends on more than strategy — it depends on people. The one thing consistent with all our clients over the years is that the problem the leadership states is never really the real issue.

Case Study 1

SMB Reputation & Culture Recovery

"I don't know what's going on with our online information. We've interviewed potential employees, but they don't seem to want to work with us."

— CEO, SMB

People are uncertain about what appears across search engines, review sites, social media, and AI-generated answers. This business owner did not realize the impact of leaving their reputation unmonitored until more than one opportunity was lost.

Reel Volume: An overall audit of the firm pointed to hidden issues that were pitfalls for the firm. There were deep divisions between employees affecting the overall mood. As the CEO suspected, we found several negative reviews online; however, they were only symptoms of systemic problems.

It took several sessions for the entire organization to dive deep into why the firm had so much turnover. Some sessions were steeped in conflict and unpleasant to resolve. The CEO's dedication to withstand the storm was a huge breakthrough. While leadership and staff took time to build trust, we repaired what was being said online.

Case Study 2

Physician Visibility & Thought Leadership

"I've worked hard to be where I am today. I'm the one who does all the procedures for our practice. I want to be seen as the 'go-to'."

— Gastroenterologist, multi-specialty practice

With day in and day out clinical practice, physicians often tell us that they are so busy doing the work that they do not have time, nor the inclination, to talk about themselves. In today's healthcare environment, once patients figure out what insurance will cover, their next step is often to compare the credentials and expertise of available doctors. Eventually, the perception of expertise affects referrals and compensation.

Reel Volume: Our team helped this physician show off experience and thought leadership in the clinical setting. It was a small practice with only a practice manager and a few nursing staff, dedicated to the gastroenterologist. Since it was a multi-specialty practice, most admin work was relegated to the central office. We were mindful of the limited time and used staff retreats as the time to have them create their own messaging for the office. The evaluations came in as the retreats being "creative, fun and inclusive" for joint success.

Case Study 3

Physician Social Media Authority

"There are so many social media platforms. I only have time for Doximity, but I don't know what to write on other sites."

— Physician starting a medical practice

After years of residency, fellowship and only reading medical journals, writing with a bit more personality was not easy. Physicians often struggle with how to translate expertise into a compelling online level of authority.

Reel Volume: We suggested that she continue keeping up with her networking on Doximity and to use LinkedIn as an additional social media platform. We researched the topics and gave her the keywords to follow. Each week we sent her a brief write-up, which she was able to personalize. These brief articles to her profile increased her public visibility while still saving her multiple hours a week.

Case Study 4

Engineer to Entrepreneur

"Last year was difficult. Being laid off made me think of what I could do in the specialized engineering field that I had worked in for twelve years. Even if it was part of a massive layoff at my company, it still felt like rejection."

— Transitioning to entrepreneurship

"I was trying to stay positive but so confused about what to do next. There were so many things going on with my family, my father's health was in quick decline after his fall. I seemed to be in a vicious cycle and losing my job was just an additional hit. It was so bad that I was isolating myself from everyone. I did not know where to turn."

Reel Volume: We helped this client transform several complex challenges into opportunities to go out on his own. We helped retrain his communication habits, so his internal desperation did not prevent him from networking and being seen as a viable leader. He had often toyed with the idea of entrepreneurship. We helped him clarify what he would do, who his target client would be, pricing and how to focus his time on sales. The entrepreneur's journey will be a roller coaster, but our role was to guide him to be a respected CEO to his staff, vendors and others.

Case Study 5

Positive Political Campaign

"Public service is never easy. My opponent came at me, bashing me in the media and knocking out every attempt to keep this election clean. I was trying to stay positive but I needed help."

Reel Volume: We needed a three-pronged approach — 1) Preparing him and the team for media appearances, talking points and speeches, 2) Going to bat with his online reputation, 3) Using mediation as a last resort. We helped the client run a positive campaign, which was what he wanted from the beginning.

What We Bring Together

Three pillars of transformative impact

Expert Change Management & Organizational Behavior Training

We understand how organizations work — and how they break. Our training rewires the way teams communicate and lead under pressure.

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Cost-Effective Online Marketing Tools

Strategy, storytelling, and digital execution under one roof — so your mission becomes visible, fundable, and scalable without wasting budget.

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Guided, Effective Interactive Campaigns

Immersive events and campaigns that deepen engagement and convert relationships into long-term organizational strength.

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Mission, Vision & Core Values

What drives us

Empowering Voices

We equip leaders and brands to tell their stories with clarity, passion, and purpose — so every message lands with the impact it deserves.

Brands That Make a Mark

We envision a world where every professional has a unique voice that genuinely engages audiences and drives measurable results.

Partnership & Humanity

We believe in building strong, collaborative relationships. It is the human voice that builds trusted relationships across cultures.

Speaker Sheet

Book Rachel to Speak

Rachel brings decades of experience in journalism, advocacy, and strategic communication to every stage. Her talks inspire leaders to communicate with clarity, lead with empathy, and build trust that endures.

Keynote Topics

Resilient Leadership Under Pressure, Human-Centered Communication in the Age of AI, Building Trust Across Cultures, and Navigating Organizational Change with Integrity.

Audience Types

Healthcare executives, engineering leaders, public service officials, nonprofit boards, entrepreneurs, and corporate teams navigating high-stakes environments.

Format Options

Keynotes (30–60 min), workshops (half-day or full-day), panel moderation, fireside chats, and executive roundtables tailored to your organization's needs.

Client Voices

Our clients value clarity,
efficiency, and results

"Fantastic in creating the message and opportunities for attendees to stay engaged the whole evening. Having that focused message was instrumental to an event that raised the most money in one night."

Mike Lykes
Cure Sanfilippo Foundation

"Rachel has a wide circle of influence spanning nationally and internationally — and has mastered a laser focus that makes me feel I'm the only one in the room when working with her."

Dr. Tomia Austin
Executive Leader

"Rachel has a way of working with individuals from varying backgrounds, some of whom may be very opinionated, to overcome hurdles resulting in a very successful outcome."

P. Gokale
Executive Partner

"A partner who can think strategically and execute! We came back to you this year because each time we used you, we won!"

Returning Client
Multi-year Partnership

"You did more than help with branding — you helped us create a luxury brand! Worth the money! Our competition didn't see it coming!"

Luxury Brand Client
Branding & Strategy

"Your guidance was so valuable in repairing our image this year! Having you negotiate for us saved us money in the long run!"

Healthcare Executive
Reputation Management